"The Rabbit" pulls a cork in 3 seconds flat, then automatically removes the cork from the corkscrew.

Little did we know when we introduced the Rabbit Corkscrew a year ago that we were creating a rabbit character whose popularity might rival the fame of Bugs Bunny. Fact is "The Rabbit," as our phenomenal new corkscrew is affectionately called by its owners, has turned out to be a whopping, hopping success that is the talk of the wine business and America’s favorite new wine tool.

The acclaim started when The New York Times raved about the corkscrew with the "bunny profile," calling it "a foolproof device" for uncorking wine. The Wine Spectator, often called The Bible Of The Wine Industry, tested the Rabbit Corkscrew and had to admit being "impressed." Great reviews followed in Food & Wine. Playboy, Men’s Journal, the wine column of The San Francisco Chronicle and a host of other newspapers. "The Rabbit" was off and running and ready for its close-up on TV shows from coast to coast, including The Today Show.

What’s up, Doc? When the Rabbit Corkscrew does its job, what’s up is the cork.

The Rabbit Corkscrew can uncork a bottle of wine in three seconds. And that is about all the time it took catalog buyers to give it a collective bunny hug--and feature it in Chef's Catalog, The Wine Enthusiast, IWA Catalog  and a score of other national catalogs. The total number of catalogs "The Rabbit" appeared in during its first year was an astronomical 345,750,000. Bugs Bunny, eat your heart out!

There’s no denying that Bugs has an impressive presence in Warner Brothers Studio Stores around the country. But that hardly holds a bunny-shaped candle to the Rabbit Corkscrew’s presence in more than three thousand retail stores in the U.S. As Elmer Fudd would say, "What a wabbit!"

Will "The Rabbit" conquer this $500 bottle of Lafite-Rothschild? Tune in to find out.

"The Rabbit" has even dared to move in on Bugs Bunny’s home turf, starring in a computer-animated video titled "The Grand Opening". The suspenseful plot shows the Rabbit Corkscrew attempting to remove the cork from a five-hundred dollar bottle of wine (Lafite-Rothschild) before a rapt audience. Does "The Rabbit" succeed without crumbling the fragile cork and spoiling the expensive wine? To find out, see the video in stores where the Rabbit Corkscrew is sold or in frequent appearances on The Food Network.

"The Rabbit" comes in this handsome storage case along with its sidekick, the Rabbit Foil Cutter.

Our Rabbit Corkscrew has earned success by living up to its billing as "The Ultimate Cork-Pulling Machine." After promoting its fame heavily, with lots of print and TV ads, we can’t help wondering: Will "The Rabbit" be able to handle success? So far it’s pulled a few million corks with unflagging skill and patience. But only time will tell whether the Rabbit Corkscrew has the Right Stuff to eventually match the popularity of the indefatigable Bugs Bunny.